To many new business owners a logo can seem more like a necessity than an opportunity. It’s just another part of doing business like filling out proper forms. They feel their work should speak for itself. However, if you stop and think about it the majority of your potential clients may never get to see your work or even meet you before deciding on using your service or not. What they will see is your advertising and your logo is a big part of that.
I like to tell clients that their logo is the face of their business. And just as you wouldn’t go meet potential clients in your pajamas, you don’t want to send a poor visual representation of your business. Like a face to face meeting you don’t get a second chance to make a first impression.
How do I know if my logo is good?
The key to any good logo that functions in a positive way is instant recognition and this can be tricky. Logos go on anything from tiny business cards to massive billboards. A high quality logo retains its integrity at a variety of sizes. An excellent logo also keeps your printing budget in mind. The more colors there are in your logo, generally the more expensive it will be to print onto promotional materials. Thinking of having out door signs made? Color choice is important there too. Red tends to fade the fastest and will require the most upkeep, however it also is one of the colors that can stand out the best, but aside from all these points that are from a practical perspective there is one that far surpasses them all.
Most importantly a good logo is in some way unique. Let’s say you run a landscaping company and your logo is a pine tree. Often times it’s a great idea to have what you do as an image for a logo, but take a look at your competition. Is it hard to tell the pine tree from the forest, so to speak? If your logo resembles your competitions too closely when you advertise by your hard work it could be a competitor getting the recognition. Here is a small example of what I’m talking about using a fictional cupcake company. Remember, your business is unique in some way. It’s why clients should go to you and not the guy next door. Show it.